Tuesday, 25 February 2014

Task 1. In what ways does "Charlotte" use, develop or challenge forms and conventions of real media products?

Convention: A widely used and accepted device or technique, as in drama, literature, or painting. 
 
  
Convention is one of the most important thing in creation and development of a film. Easier it can be named as the audience’s expectation. This connection is usually commonly agreed between producers of a media product and the viewer. Our thriller also involves certain characteristics of common features used in thriller genre. As an example we took an opening sequence of a tv-serial “American horror story”, this product is made in drama and thriller genre.  They used distorted sound which applies to images put in certain order. This effect was made by a Russian film-maker Kuleshov (an article about the Kuleshov’s effect was published previously in my blog). This effect they used to create a feeling of unexpectation, danger and fright.
The font has its own weight, we decided to put titles on a plain black background, so the white colour of font exude and moreover we add the effect of  “increase-decrease” for the font. So, titles in our opening sequence appear, move fast then they increase in their size and sudden decrease. All these if followed by distorted sound which we cut. All together these pieces of editing sum up and we receive many scenes which tie up together with main images and carry the main idea to the audience. This is the unique selling point of “Charlotte”. The audience by watching 3 minutes of this opening sequence will made their own decision and review.
Convention is made to ensure that audience gets the main idea, realises what type of genre the film is and makes certain that the movie will have success.  By convention producer makes sure that  the unique selling point is chosen wisely and correctly. In addition to the disordered sound and titles, we added the effect of cutting scenes, so the images are cut and tied together, the audience feels the effect of interruption into the plot.

 

1 comment:

  1. So far so good - but you do need to make a wider range of points in address of the question set - you need to post more still images!

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